Representation of Chinese-Ethnic Thai Men within the “In Family We Trust”

Abstract

          This article aims to study and analyze the representation of Chinese-ethnic Thai men in the 18 episodes of the television play called “In Family We Trust.” Qualitative method was used herein to study the sample called “In Family We Trust”, broadcasted through the One31 channel. The researcher used the ideas of representation and television media to analyze the sample. According to the study, 3 representations of Chinese-ethnic Thai men demonstrated within the show are: (1) Chinese-ethnic Thai men have good leadership, (2) Chinese-ethnic Thai men are hard-working, and (3) Chinese-ethnic Thai men give priority to their family. These are not different from what is being presented in main-stream plays involving Chinese-ethnic Thai men. In this regard, only some parts of the reality are presented by the producer. The show emphasizes the main-core values of Chinese-ethnic Thai men that are ordinarily accepted by society, namely gratitude toward their parents and family, leadership, and diligence. It gives audiences a vision of the future of Chinese-ethnics in Thailand. Additionally, the show emphasizes that family is truly important as it’s the smallest unit of society.