Guidelines for Developing Innovative Communication Through the Chiang Rai Earthquake Warning Application

Abstract

          The research aims to study the innovative development guidelines via digital media. Access to the recipient group and can be used to prepare and prevention from the earthquake In Chiang Rai area. By using qualitative research methods through focus group Discussion and indepth interviews with the group of community leaders and the emergency response team who living along 5 earthquake fault zones, including Mae Chan fault zones, Mae Lao fault zones, Mae Eng Sliding, Mae Tha fault zones and Phayao fault zone. The results are as follows: Guidelines for developing innovative communication through the Chiang Rai earthquake warning application can be developed in 3 issues as follows: application form communication content and communication guidelines to the target group. The results of the study found that Application format should include (1) the name of the application in relation to earthquakes and reflects a positive perspective and attitude; (2) the use of text in easy-to-read applications easy to understand and concise communication; (3) the use of color, focusing on eye-catching colors and makes it easy to read and comforton the eyes; (4) communicationthrough drawings by using cartoons to participate in communication. Communicate with conciseness and easy to understand; and (5) the use of language that can reach the target audience. Since Chiang Rai is a diverse ethnic area, the developed application therefore consists of 5 languages (Thai, English, Chinese, Akha, and Hmong). In terms of communication content, which are(1) content on creating preparation for the earthquake situation, divided into actions before, during and after an earthquake. (2) Notification content; It is a notification through the application and made visible the tremors of the earth to always be prepared; and (3) the content of contacting for assistance is to increase the channel to contact government agencies through the application including knowledge of first aid before contacting the emergency medical service for further assistance. and communication guidelines to reach the target audience It is communication through various channels such as (1) communication through online and offline channels with Facebook which is social media. Including traditional media such as vinyl and posters (2) personal communication: a person who leads a group, a community leader, a religious leader, students. This will help people in different areas to access and see the importance of using the application to prevent earthquake disasters.