The Cultural Identity of Ban Chompoo Nuea Arts and Crafts Noen Maprang District Phitsanulok Province with the Application of Local Products to Increase Economic Value and Cultural Tourism

Abstract

            This research article aims to analyze the identity of Ban Chomphu Nuea arts and culture in Noen Maprang District Phitsanulok Province and to synthesize cultural identity with application as a product and tourist attraction to increase economic value and cultural tourism. A descriptive and analytical research method was usedby collecting data in the field through in-depth interviews and focus groups.

The results of the study revealed that Ban Chompoo Nuea arts and culture can be identified in 5 aspects, namely weaving, wickerwork, local food Tradition-play and Tales, legends, and folk literature. As for the results of the synthesis of arts and crafts identities and their application as local products and sources to add economic value and cultural tourism, it was found that all 5 aspects of cultural identity were as follows: 1. Woven fabric products can be divided into 2 types: 1) traditional woven fabrics, namely Pha Soo, and 2) applied woven fabrics, namely Ya Plong pattern, Silawareeraphiphat pattern. Identity 2 Wickerware products can be divided into 3 types: 1) Farming tools such as knife sheath (Pam Wai), chicken coop 2) Fishing tools such as fish coop/ frog coop, saw, lob 3) Household appliances such as ka Bai, small kaso/ large kaso, basket/ casket, basket, basket, chalom. Identity 3: Food products can be divided into 2 categories: 1) Savory food: ancient noodles 2) Sweet food: sweet lin maa dessertId entity 4: Traditional tourist attractions - games such as the ritual of asking for rain from playing Nang Dong. and the fifth identity, telling stories, legends, 5 stories, literature, folk songs, including Song Choi, all of which are important identities for cultural tourists and can add sustainable economic value to the community.