Development of creative woven handicraft products to enhance value and strengthen community identity in Had Khamphi Subdistrict, Pak Chom District, Loei Province

Abstract

This research aimed to: 1. examine the current conditions and challenges in woven handicraft production in Hat Khamphi Subdistrict, Pak Chom District, Loei Province.; 2. develop creative woven handicraft products that reflect community identity; 3. evaluate consumer satisfaction and product quality; and 4. propose guidelines for sustainable upgrading in woven handicraft.  A mixed-methods research design was employed. Qualitative data were collected through interviews, while quantitative data were obtained using questionnaires and product quality assessment forms. The sample consisted of 50 participants interested in joining the community-based creative handicraft group in Hat Khamphi Subdistrict, Pak Chom District, Loei Province.  Qualitative data were analyzed using content analysis, while quantitative data were analyzed using mean, standard deviations, and pre–post comparison tests. The findings indicated that traditional production depended on local wisdom but did not have a systematic approach to design, marketing, and management. The development process included four stages: identity analysis, prototype design, production testing and refinement, and market testing. This process resulted in the creation of three prototype products: baskets, sticky rice containers, and steaming baskets. Experts rated the developed products highly, and consumer satisfaction also achieved peak levels. Post-development scores significantly exceeded pre-development scores at the 0.05 level. The study proposes an integrated model that connects creative design, value chain analysis, and community identity, which can be utilized to enhance community products in various contexts.