The cultural factors influencing the success of consumers’ purchase decisions
Keywords:
success, purchasing decisions, cultureAbstract
The cultural factors are components that influence consumers’ purchase decisions, encompassing values, beliefs, attitudes, and behaviors shaped by the society and environment in which consumers live. These include religion, traditions, social status, educational level, and personal values. The objective of this article is to examine the cultural factors that affect the success of consumers’ purchase decisions, as well as to analyze the impact of credibility on building trust in products and services. Furthermore, it aims to propose practical strategies for establishing credibility that can be applied to enhance competitiveness and ensure the sustainability of brands in rapidly changing markets. The cultural factors influencing the success of consumers’ purchase decisions are further explored in this article by extending the existing body of knowledge and highlighting the profound effects of culture on consumer decision-making. Businesses can apply these insights in product design, marketing strategy, and organizational management to establish competitive advantages and achieve long-term success. This constitutes a crucial factor in driving sustainable sales growth, retaining existing customers for repeat purchases and referrals, and strengthening customer trust in the long run.
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