The development of packaging and branding for community products to link the cultural tourism of Sup Phaiwan Subdistrict, Erawan District, Loei Province

Abstract

This study aimed to: 1. explore the cultural practices of the Sap Phaiwan subdistrict community; 2. develop packaging and product logos for community products in Sup Phaiwan Subdistrict; and 3. examine consumer satisfaction levels regarding the packaging and product logos of community products in Sup Phaiwan Subdistrict, Erawan District, Loei Province. A mixed-methods research approach was employed, combining both quantitative and qualitative methodologies. The sample consisted of 395 participants selected through purposive and convenient sampling. Data collection tools included interviews and questionnaires. Statistical analyses comprised percentage, mean, and standard deviation. The findings revealed that community members actively participated in selecting packaging designs and product logos, expressed their preferences, and provided valuable input aligned with the research objectives. This collaborative involvement contributed to the development of packaging and logos that effectively reflected the community’s identity. The quality assessment of the developed packaging and logos was rated as very good, while consumer satisfaction was rated at a high level. Furthermore, enhanced community products fostered cultural connectivity and promoted sustainable development within the community.