BEYOND DISRUPTION: SYSTEMIC RESILIENCE AND THE POST-PANDEMIC TRANSFORMATION OF MICE TOURISM
DOI:
https://doi.org/10.14456/tmsr.2025.10Keywords:
Mice Industry Restructuring, Post-Pandemic Recovery, Hybrid Event Models, Systemic Resilience, Inclusive Tourism GrowthAbstract
This article systematically analyzes the profound restructuring of the global Meetings, Incentives, Conventions, and Exhibitions (MICE) tourism sector triggered by the COVID-19 pandemic. Shifting the academic discourse from temporary disruption to systemic transformation, the study employs a documentary research methodology alongside a multi-dimensional framework encompassing demand, supply, institutional governance, technology, and environmental sustainability. Findings conclusively reveal that the pandemic exposed intrinsic structural vulnerabilities, acting as a powerful catalyst for the rapid adoption of hybrid event models, stringent hygiene protocols, and advanced digital ecosystems. Post-pandemic recovery extends far beyond returning to pre-crisis operational metrics; it necessitates a fundamental redesign of the MICE value chain. Future trajectories indicate a permanent integration of blended onsite-online formats, increasingly shaped by complex geopolitical and environmental variables. Ultimately, this research provides strategic insights for policymakers, academics, and industry stakeholders, advocating for a paradigm shift toward inclusive economic growth, equitable community integration, and robust sustainability to ensure systemic resilience in the 21st century.
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