Factors of Decision Making in Purchasing “Three Orchids" Instant Vegetables Mixed Power Drink of consumers in Thailand

Abstract

The objectives of this research were 1) To study the problem situation factors of decision making in purchasing “Three Orchids" instant vegetables mixed power drink of consumers in Thailand 2) To study and analyze demographic characteristics that affect factors of decision making in purchasing “Three Orchids" instant vegetables mixed power drink of consumers in Thailand 3) To propose guidelines factors of decision making in purchasing “Three Orchids" instant vegetables mixed power drink of consumers in Thailand. This research applied quantitative research. The sample groups used in this research are Sample population in Thailand totaling 400 people. The research tools used were questionnaires.

The research found that

The average weight in all 3 aspects of eating was 3.18. The S.D. value was 0.98, indicating that the results were at a very good level. While benefits and convenience were the areas with the highest average weights, the top 2 results were at a very good level. At the same time, the taste aspect had the lowest average weight, which resulted in a good level.

The average weight for all 3 properties was 3.24. The S.D. value was 1.00, indicating that it was at a very good level. While skin treatment and digestive system assistance were the areas with the highest average weight, the top 2 results were found to be at a very good level. At the same time, the collagen strengthening aspect had the lowest average weight, which translated into a very good level.

The level of decision to purchase powdered mixed vegetable dietary supplement products. "Three Orchids" of consumers in Thailand has an average weight in all 5 areas equal to 3.23, S.D. value equal to 0.99, the result is at a very good level. While in terms of product quality, results were found to be at a very good level. Next is consumer satisfaction. The results were found to be at a very good level. In terms of price, the results were found to be at a very good level and in terms of speed of service, the results were found to be at a very good level, respectively. The modernity aspect of the packaging had the lowest average weight, which resulted in a very good level.