Factors of Decision Making in Purchasing “Three Orchids" Thai Herbal Dentifrice Salt from an original recipe affecting oral health of consumers in Thailand

Abstract

The objectives of this research were 1) To study problematic factors affecting Decision Making in Purchasing “Three Orchids" Thai Herbal Dentifrice Salt from an original recipe affecting oral health of consumers in Thailand 2) To study and analyze demographic characteristics affecting Decision Making in Purchasing “Three Orchids" Thai Herbal Dentifrice Salt from an original recipe affecting oral health of consumers in Thailand and 3) To suggest guidelines affecting Decision Making in Purchasing “Three Orchids" Thai Herbal Dentifrice Salt from an original recipe affecting oral health of consumers in Thailand. This research applied quantitative research. The sample groups used in this research are Sample population in Thailand totaling 400 people. The research tools used were questionnaires.

The research found that: The average weight in all 3 areas of usage was 3.12. The S.D. value was 0.95, indicating that it was at a good level. While in terms of efficiency and convenience, these are the top 2 areas with the highest average weight. The results can be interpreted as being at good level. Meanwhile Comfort aspect has the lowest average weight which can be interpreted as is at good level.

The average weight for Properties in all 3 areas was 3.04. The S.D. value was 0.93, indicating that it was good level. While on the Reducing bad breath and Treating gumboil. These are the top 2 areas with the highest average weight, resulting in a moderate level. Meanwhile Treating mouth ulcer has the lowest average weight which can be interpreted as is at a moderate level.

The level of product purchasing decision of consumers has an average weight of all 5 aspects equal to 3.11, S.D. value equal to 0.92, which results can be interpreted as being at a high level. While the price has the highest average weight the results were found to be at a very high level. Next was the processed product side, which was found to be at a moderate level. In terms of satisfaction, the results were found to be at a moderate level and in terms of speed, the results were found to be at a moderate level. As for packaging, the average weight was the lowest, which resulted in a moderate level.