People's Expectations to the Administration of the BoKluea Tai Sub-district Municipality at BoKluea District, Nan Province

Abstract

This research article aims to: 1) study the level of public expectations regarding municipal administration; 2) compare public expectations concerning municipal administration; and 3) propose guidelines for managing public expectations towards the administration of Bo Kluea Tai Subdistrict Municipality, Bo Kluea District, Nan Province. The research utilized a mixed-method approach, combining quantitative and qualitative methodologies. The quantitative aspect employed a survey-based method with a population consisting of 293 individuals aged 18 years and older. We analyzed the data using frequency, percentage, mean, standard deviation, t-test, F-test, and least significant difference (LSD) for pairwise comparisons. We conducted in-depth interviews with 9 key informants for the qualitative aspect, and then used content analysis to summarize the data and present the proposed guidelines.The research findings revealed that: 1) The overall public expectations regarding the administration of Bo Kluea Tai Subdistrict Municipality, based on the principle of Iddhipada Dhamma (Path to Success), were at a moderate level; 2) Differences in education level, occupation, and average monthly income significantly influenced public expectations towards municipal administration at the .01 level of statistical significance. Other demographic factors showed no significant differences; 3) The proposed guidelines for managing public expectations emphasized fostering a sense of dedication and satisfaction among municipal personnel. This includes promoting job satisfaction, instilling moral values, encouraging diligence and responsibility, and creating a collective sense of duty. We also recommended regular meetings for brainstorming, joint planning, and decision-making to ensure effective and timely operations. Employing rational and thoughtful deliberation would maximize benefits for individuals, organizations, and the public alike.