Digital Market Management for Community Enterprise Group of Herbal Processing and Organic Agriculture Products , Khlong Yong, Phutthamonthon, Nakhon Pathom

Abstract

The objectives of this research are study guidelines for developing digital marketing public relations media; and to transfer technology to the herbal community for processing organic agricultural products using a mixed research model. The sample group consisted of 240 consumers in Bangkok province, obtained from random sampling/simple sampling. Collect data using Qualitative Research (Qualitative Research) interviews or other in-depth interviews (In-depth Interview Questions) analyze data by statistics used in data analysis, including mean, and standard deviation. The results of the research found that the guidelines for developing digital marketing public relations media should focus on The format for presenting product images is interesting. The creation of information and various content is appropriate. QR Code makes it more convenient to use. Chatbot makes it convenient and quick to contact the page administrator. Products and packaging, other products, real-time Content, sales promotions, and discounts