Development of a Website for Promotion and Public Relations of Phetcharoen Health Promoting Hospital, Loei Province

Abstract

The objectives of this research were: 1) to design and develop a public relations website for Phet Charoen Subdistrict Health Promoting Hospital, Mueang Subdistrict, Mueang District, Loei Province, and 2) to evaluate user satisfaction with the public relations website. The research tools consisted of a website developed using WordPress content management system with MySQL database and a satisfaction assessment form. The sample size was calculated from a known population of 11,170 people in the responsible area, using a 95% confidence level and 5% margin of error, resulting in a sample of 386 people.

The research findings showed that the developed website consisted of two user groups: administrators and general users. The system functions included: 1) login, 2) personal information management, 3) news management, 4) personnel management, 5) health information management, 6) contact information management, and 7) news category management. The overall user satisfaction was at a high level with a mean of 4.35 and standard deviation (S.D.) of 0.12. When considering individual aspects, content quality was at a high level with a mean of 4.40 and S.D. of 0.64, followed by website design and layout at a high level with a mean of 4.34 and S.D. of 0.65, and website system efficiency at a high level with a mean of 4.30 and S.D. of 0.85, respectively.