Strategic Management

Abstract

The book "Strategic Management" by Assistant Professor Dr. Nattaphan Kecharanan is designed to provide knowledge and systematic guidance for organizational development, based on Charles Darwin's theory of evolution, which emphasizes the importance of adaptation and survival in rapidly changing environments. The content presented in this book includes an analysis of various components that influence business operations, such as the assessment of both internal and external organizational environments, the establishment of vision and mission statements, the formulation of strategies, and the evaluation of performance.

One of the book's strengths lies in its use of case studies and real-world experiences from the business sector, which enables readers to understand how to present and apply strategies effectively in different situations. Furthermore, the author emphasizes the significance of continuous learning and personal development to effectively respond to market changes.

Therefore, this book serves as an invaluable resource for those interested in enhancing their knowledge of management, particularly in an era characterized by rapid and unpredictable changes in the business landscape.