Different Forms of Communication for Tourism in Thailand
Keywords:
Tourism Communication, Thai Tourism, Digital Media, Public Relations, Tourism Marketing CommunicationAbstract
This study aimed to examine communication forms used in promoting tourism in Thailand, analyze the role of communication in tourism promotion, and identify effective communication channels for reaching tourists. Documentary research methodology was employed using books, academic articles, research reports, government publications, and online databases related to communication and tourism.
The findings revealed four major forms of tourism communication: mass media communication, digital and social media communication, event-based communication, and interpersonal/community communication. Digital media and social media were found to be the most effective channels in reaching contemporary tourists due to their speed, accessibility, interactivity, and influence on travel decision-making. The study highlights the importance of integrating multiple communication channels to enhance tourism promotion effectiveness and strengthen Thailand’s competitiveness in the global tourism market.
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