Political Patterns and Factors on Advertising in the Community Radio Media: Case Study of a Community Radio Station in the Eastern Region

Abstract

This research aims to study 3 main issues: studying the form of hidden advertising; Study of factors affecting the determination of hidden advertising and a study of politics in the administrative process of a community radio station in the eastern region. Using historical qualitative research methods. Data collection by studying documents oral history interview In-depth interview from specific key informants that uses a semi-structured interview guide as a tool and analyzing broadcast data from listening to various programs on the station, then triangulating the data. The results of the study found that A form of hidden advertising involves running a program where the program host inserts the content of the program. As for the factors that determine hidden advertising, it was found to be a benefit factor where the programmer does not receive compensation from the station. But were given the opportunity to seek out informal sponsors. There is a limit on the number of ad items. and receiving other benefits from the listening public While studying politics in the administrative process It was found that this station uses a kinship-style management process.