Service Satisfaction of Office of Commercial Affairs In Lopburi

Abstract

The present research aimed to study personal factors of service users of Office of Commercial Affairs in Lopburi, to study the levels of customers’ service satisfaction provided by Office of Commercial Affairs in Lopburi Province and to compare the different satisfaction levels. Guided by quantitative research, this study adopted the convenient sampling technique in collecting data from 320 Lopburi’s Office of Commercial Affairs users through self-administered questionnaires at a specific time (Cross-sectional Study). The data was analyzed using both descriptive and inferential statistics. The results showed that the majority of the participants were females with the age range of 31-40 years old. Most of them were single and lived in Lopburi Province. Their highest level of education was bachelor's degree. The main type of requested service was business registration (company/partnership / juristic person / etc.). In addition, it was found that the customer satisfaction was at the highest level, ranging from service processes, locations and facilities, personnel and information, respectively. More specifically, the levels of satisfaction can be summarized as follows: Service users of Lopburi’s Office of Commercial Affairs with different gender, place of residence, level of education, and service had no different on overall satisfaction at 0.05 level of significant and Service users of different ages had different on overall satisfaction at a significance level 0.05