Managing consumer satisfaction with Dr. Kes brand cosmeceuticals in Bangkok

Abstract

The objectives of this research are 1) To study the management of consumer satisfaction with the Dr. Kes brand of cosmetics in Bangkok 2) To study and analyze the problems affecting the management of consumer satisfaction with the Dr. Kes brand of cosmetics in Bangkok and 3) To study management and find ways to develop the management of consumer satisfaction with cosmetics brand Dr. Kes in Bangkok. It is quantitative research. The sample groups used in this research include: 400 people in Bangkok. The research instruments were questionnaires.

The research found that: The average weight for all 3 aspects of management was 3.11. The S.D. value was 0.88, resulting in a high level, while the planning aspect and marketing. It is the side with the highest average weight. The top 2 results can be interpreted as being at a high level. Meanwhile Practical aspect has the lowest average weight, resulting in is at a moderate level. The average weight for all 3 aspects of quality creation was 3.14. The S.D. value was 0.86, which resulted in a high level, while the attention aspect and raw materials. It is the side with the highest average weight. The top 2 results can be interpreted as being at a high and medium level. Meanwhile Listening to consumers has the lowest average weight, resulting in is at a moderate level. Satisfaction level has an average weight for all 5 aspects equal to 3.06, S.D. value is equal to 0.90, which translates to being at a moderate level while in the efficiency aspect. It has the highest average weight, which can be interpreted as being at a high level, followed by service. The results were found to be at a moderate level. Packaging The results were found to be at a moderate level, and the price side was found to be at a moderate level, respectively. The advertising side had the lowest average weight.
The results were found to be at a moderate level.