Development of the Augmented Reality Print Media to Promote the Image of Mahasarakham University

Abstract

This study is aimed at (1) developing the augmented reality print media in order to promote the image of Mahasarakham University and (2) studying users’ satisfaction using the print media. The sample group of this study was an experimental group of students using augmented reality print media to promote the image of Mahasarakham University: Matthayom 6 students of Sarakhampittayakhom School selected with Purposive Sampling with 130 students.
Tools for this study were an evaluation form of media quality from experts and the satisfaction survey form of the sample group
towards the media. Statistics for data analysis were mean and standard deviation.
The results of this study found that
1. the experts evaluated the media based on the authors’ development of the overall picture and in 3 aspects dividedly and gave
the scores on the top rank.
2. the sample group was satisfed the most with the augmented reality print media in order to promote the image of Mahasarakham
University in the overall picture.