พลวัตแรงจูงใจของผู้นำกิจกรรมนักศึกษา: จากคุณค่าเพื่อตนเองสู่การสร้างสรรค์นวัตกรรมเพื่อองค์กร

Sungkom  Srimahunt

Authors

Sungkom Srimahunt Faculty of Law, Ubon Ratchathani University

Keywords:

Dynamics of Motivation, Activity Leaders, Student Activities

Abstract

This research aims to explore the motivations behind student leadership in extracurricular activities among law students at Ubon Ratchathani University, and to propose sustainable development approaches for student activity leaders. A qualitative research methodology was employed, utilizing in-depth interviews with key informants, 60 student leaders from 9 activity groups, alongside interviews with university administrators, focus group discussions, and
participatory observation as data collection tools.

The findings categorize student activity leaders into two groups based on their experience: the new activity leader group and the experienced activity leader group. The new activity leader group is primarily driven by personal needs, such as the need for competence and relatedness. However, their motivation tends to be unstable. In contrast, experienced leaders develop motivation through internalized experiences, leading to a sense of love and attachment to their roles. This results in a stable motivation rooted in the desire for self-improvement and organizational development, aiming for recognition and meaningful contribution.

The study concludes that the motivation of student activity leaders is dynamic, evolving through experience from self-oriented values to the creation of value for the organization and the broader community. Therefore, the research proposes development strategies that emphasize
continuous support and practical methods to respond to the changing motivations of student leaders.

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