PRC MSU: An ASEAN Hub for Palaeontological Research and Education Strategies for Post-COVID-19 Pandemic Sustainability
Keywords:
Thailand MSU Paleontological Research and Education Centre, Asean, Marketing Strategies, Palaeontological ResourcesAbstract
The Palaeontology Research and Education Centre of Mahasarakham University (PRC MSU) has been a premier hub for palaeontological research and education in Thailand and ASEAN, both before and after the pandemic. This case study indicates that PRC MSU’s viability factors include significant fossil discoveries, prolific research, and distinctive MSc and PhD education programs. Data from Web Analysis, SWOT, PESTLE, and stakeholder interviews
indicated that the impact of the pandemic on PRC MSU programs was well-mitigated. Data regarding PRC MSU’s post-pandemic sustainability indicated that the center should address its limited visibility in ASEAN. It is recommended that PRC MSU elevate its ASEAN profile by transforming these challenges into marketing advantages, leveraging its domestic and ASEAN networks. The “PRC MSU Go-ASEAN” initiative is pivotal in attracting more ASEAN palaeontology students and researchers to PRC MSU. Recommendations include strategies for the establishment of a PRC MSU ASEAN Website Portal, PRC MSU ASEAN promotions and roadshows, an ASEAN Palaeontological Association, and an ASEAN Journal of Palaeontology.
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