Creating of The Photography to promotes Thai elephant Conservation

Abstract

This research has objectives which are 1) to study to the form of imagery communication that promotes Thai elephant conservation, and 2) to create the elephant photography workshop, contest, and exhibition that promotes elephant preservation entitled “Kon kab Chang” through mixed-research method including document research, participant observation, in depth interview with key informants, group discussion, and project evaluation.

            The result found that the form of imagery communication should convey positive image; starting from informing the Thai elephants in the preservation have not been cruelly tended, creating an understanding of the relationship between humans and elephants, and advising how to appropriately photographing elephant. Result from the project found that the workshop participants were well informed of Thai elephants, able to appropriately create photograph that conveys relationship between humans and elephants, and the exhibition proved to be able to communicate with youths and the public, which had created the proper understanding of the Thai elephant preservation program and encouraged involvement in the conservation effort in the future.