STRATEGIC MANAGEMENT IN MODERN ORGANIZATIONS

Abstract

This academic article aims to prepare executives in modern organizations to cope with constant changes in economics, politics, government, and technology in the era of globalization, and the environment that has both opportunities and obstacles that constantly enter the organization. This allows executives in the organization to forecast and predict the organization’s management, and make decisions to have a direction so that the organization can remain stable. Therefore, there should be tools and techniques for effective organization management. Therefore, it is presented in the form of strategic management in modern organizations as an alternative for managing the organization to survive and be safe.

            Strategic Management is the science and art of management in organizations. Executives must always be aware of how to make the organization achieve its goals or objectives, in line with economic and social changes and technological advancements. As an executive, it is necessary to know how to select and lead people, to combine their strengths and knowledge and abilities into one to enhance their potential and create an organization that is a learning organization that can continuously develop and keep up with changes. Finally, executives must have a vision to create an image of what they want the organization to be in the future, to determine the direction of operations, and to know how to plan strategies because strategies are tools to drive the organization towards success or excellence, which requires strategic planning. Strategic planners must be able to look ahead correctly, understand the changes in the environment that will occur in the future, and lead the organization towards success and the goals that have been set.