The Influence of Geo-economics on the Formation of Romantic Relationships and Settlement Decisions of Couples: A Case Study of the Area Surrounding Khon Kaen University

Abstract

This study investigates the geo-economic mechanisms conducive to the formation of romantic relationships and explains how the economic landscape around Khon Kaen University influences couples' decisions to settle and start families. Employing a qualitative methodology, data were gathered via in-depth interviews with experts and local couples, supplemented by documentary analysis. The findings indicate a distinct mechanism for relationship formation: the area's economic and occupational diversity first acts as a social magnet, drawing in a working-age demographic and fostering opportunities for interaction. This process is then accelerated by modern communication infrastructure, especially online platforms, which act as a catalyst for transforming initial encounters into deeper connections. Finally, the region's inherent income stability and quality of life provide the essential foundation, giving individuals the material and psychological readiness to commit to a serious relationship. In terms of settlement decisions, couples were found to engage in a holistic assessment of the area's potential rather than considering geo-economic factors discretely. Secure career prospects function as the primary anchor, which is, in turn, reinforced by a high quality of life derived from accessible public utilities and services. Together, these elements project a tangible vision of a secure future, fostering the confidence required for couples to make the ultimate decision to establish roots and build a family.