Journal of Innovative Management and Business Administration

Development of a Website for Promotion and Public Relations of Phetcharoen Health Promoting Hospital, Loei Province

2024-11-17T11:01:34+07:00

The objectives of this research were: 1) to design and develop a public relations website for Phet Charoen Subdistrict Health Promoting Hospital, Mueang Subdistrict, Mueang District, Loei Province, and 2) to evaluate user satisfaction with the public relations website. The research tools consisted of a website developed using WordPress content management system with MySQL database and a satisfaction assessment form. The sample size was calculated from a known population of 11,170 people in the responsible area, using a 95% confidence level and 5% margin of error, resulting in a sample of 386 people.

The research findings showed that the developed website consisted of two user groups: administrators and general users. The system functions included: 1) login, 2) personal information management, 3) news management, 4) personnel management, 5) health information management, 6) contact information management, and 7) news category management. The overall user satisfaction was at a high level with a mean of 4.35 and standard deviation (S.D.) of 0.12. When considering individual aspects, content quality was at a high level with a mean of 4.40 and S.D. of 0.64, followed by website design and layout at a high level with a mean of 4.34 and S.D. of 0.65, and website system efficiency at a high level with a mean of 4.30 and S.D. of 0.85, respectively.

Appropriate Bookkeeping Guidelines to Accounting System Development of Food Processing Community Enterprises Group in Nakhonphanom Province

2025-03-18T11:10:39+07:00

The objectives of this research were: 1) to study the context, problems and obstacles, practice level, and bookkeeping model of the food processing community enterprise, and 2) to identify appropriate bookkeeping guidelines to accounting system development food processing community enterprise group in Nakhonphanom province. This research uses mixed methodology. The quantitative sample consisted of 256 members from 12 community enterprise food processing groups in Nakhon Phanom Province, obtained using proportional stratified random sampling and simple random sampling. The qualitative sample consisted of 2 accounting personnel from each of the 12 community enterprise groups, totaling 24 individuals, and 12 accounting system experts, selected using purposive sampling. The research instruments were questionnaires and semi-structured interviews. Quantitative data analysis was percentage, mean, standard deviation, and qualitative was content analysis.

The results showed context of bookkeeping for food processing community enterprises group are as follows: 1) accounting, 2) the accountant, and 3) manual accounting records. Problems and obstacles in the bookkeeping included ignorance of bookkeeping, ignorance of bookkeeping records, and not seeing the benefits of the information. The level of practice in bookkeeping was as a high. Appropriate bookkeeping guidelines to accounting system development for community enterprises group consisted of 1) knowledge and competence, which the bookkeeper should study and understand before actually taking action according to the specified transactions; 2) accounting documents and methods, which the bookkeeper should always study the correct documents and methods from experienced people; 3) cooperation and coordination, which the bookkeeper should rely on cooperation with all parties and coordinate in related areas; and 4) tools used in operation, which the bookkeeper should always have the ability to use the technical tools or information system to reduce errors that may occur.

Attitudes Towards Health and Reference Group Compliance : Factors Influencing the Online Purchase Decision of Healthy Bakery Products Among University of Phayao Students

2025-04-09T19:55:25+07:00

The purposes of this study were : 1) to study the general information of students at Phayao University, and 2) to examine the relationship and influence of health attitudes, social factors, and reference group conformity on the decision to purchase healthy baked goods online among Phayao University students. The study employed a quantitative research approach, with a sample of 385 consumers who purchased healthy baked goods online. The sample was selected using convenience sampling, and data were collected through a Google Forms questionnaire. Data analysis included descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (correlation analysis and multiple regression analysis).

The research findings revealed that attitudes towards health and reference group compliance have a positive relationship with the purchase decision of healthy bakery products, with statistical significance at the .001 level. In particular, health attitudes exerted the strongest influence on purchase decisions. Furthermore, the model was able to predict purchase decisions with an accuracy of 78.3% (R² = 0.783). This reflects that consumers place great importance on health and are influenced by reference groups such as influencers and online media, which play a significant role in shaping purchasing behavior in the digital era.

Study of loan operation problems of the Government Housing Bank to improve customer service strategies in the study area of branches under the Chonburi area

2025-08-01T08:45:30+07:00

This research aimed to 1) analyze problems affecting the housing loan operations of the Government Housing Bank, Chonburi branch; 2) study factors in customer behavior and service quality that influence the decision to apply for a housing loan; and 3) propose ways to increase the loan approval of the Government Housing Bank, Chonburi branch. A mixed-method approach was employed. The quantitative research used a sample of 400 loan users of the Government Housing Bank, Chonburi branch. Data were collected using questionnaires and analyzed using descriptive statistics and multiple regression analysis. The qualitative research used semi-structured in-depth interviews with five loan executives and staff. The results were analyzed using fishbone diagrams and internal and external organizational analysis, along with trend metrics, to find strategic approaches.

The research findings revealed: 1) operational problems, including personnel lacking expertise in credit analysis, heavy workloads, and lacking clear consulting skills; complex and multi-layered procedures and processes; delayed document review and the absence of a real-time loan status tracking system; and environmental factors, including the economic downturn, competitors from commercial banks providing faster service, and consumer behavior shifting toward online channels. 2) behavioral factors and service quality: Neither borrower behavior nor service quality factors significantly influenced loan application decisions at the 0.05 level, with a very low R² value, indicating that the studied factors could not adequately explain decision-making behavior. 3) suggested strategic approaches include: first, upgrading personnel to serve as "financial advisors" by providing knowledge about loan products and developing professional communication skills; second, developing online channels to cover loan application and real-time follow-up; and third, streamlining internal procedures to increase service speed and transparency.

Factors affecting the performance of employees at the Government Housing Bank, Upper Northern Region

2025-08-14T12:22:47+07:00

This research aimed to study motivational factors, perceived organizational support factors, and teamwork factors that affect the work performance of the Government Housing Bank employees in the upper northern region. The research used a quantitative research design. The sample consisted of 410 employees of the Government Housing Bank in the upper northern region, selected through a purposive sampling method. Data were collected using a questionnaire with an alpha coefficient of 0.984. Data were analyzed using multiple regression analysis.

The research results found that the factors that significantly influenced the performance of the Government Housing Bank employees in the upper northern region were motivation factors
(β = 1.364, p < 0.05), perceived organizational support factors (β = 0.345, p < 0.05), and teamwork factors (β = -0.735, p < 0.05). All factors had a multiple correlation coefficient (R2) of 0.977 and could collectively explain 97.7 percent of the variance in service use decisions with statistical significance at the 0.05 level (R²=0.977).

21st Century Entrepreneurship Challenges, Opportunities, and Growth in case of Thailand

2025-02-11T08:40:31+07:00

Thailand has become one of the fastest-growing marketing platforms in the business market. In the 21^st century, entrepreneurship has undergone a significant transformation, particularly in its digital aspects, characterized by diverse innovations, a global vision, and a strong emphasis on social and environmental responsibility. Technologies such as AI, cloud computing, IoT, blockchain, the metaverse, biotech, and renewable energy have become central to entrepreneurial success in this era, challenging traditional business models. Globalization facilitates international access, diverse talent acquisition, and collaborative opportunities, all of which significantly benefit entrepreneurs. 21^stcentury business leaders prioritize their societal and environmental impact. Agility and rapid adaptation are crucial for meeting evolving market demands. Access to capital remains a challenge, but crowdfunding, angel investors, venture capital, and blockchain-based fundraising are expanding opportunities. Regulatory environments are adapting to the disruptive potential of modern entrepreneurship. Beyond traditional business, 21^st century entrepreneurs are shaping job markets, redefining work, and encouraging adaptability and entrepreneurial thinking. This paper examines the skills of 21^stcentury entrepreneurs in terms of challenges, opportunities, and growth strategies, enabling them to develop their workplaces and align with the country’s development guidelines.