21st Century Entrepreneurship Challenges, Opportunities, and Growth in case of Thailand

บทคัดย่อ

Thailand has become one of the fastest-growing marketing platforms in the business market. In the 21^st century, entrepreneurship has undergone a significant transformation, particularly in its digital aspects, characterized by diverse innovations, a global vision, and a strong emphasis on social and environmental responsibility. Technologies such as AI, cloud computing, IoT, blockchain, the metaverse, biotech, and renewable energy have become central to entrepreneurial success in this era, challenging traditional business models. Globalization facilitates international access, diverse talent acquisition, and collaborative opportunities, all of which significantly benefit entrepreneurs. 21^st century business leaders prioritize their societal and environmental impact. Agility and rapid adaptation are crucial for meeting evolving market demands. Access to capital remains a challenge, but crowdfunding, angel investors, venture capital, and blockchain-based fundraising are expanding opportunities. Regulatory environments are adapting to the disruptive potential of modern entrepreneurship. Beyond traditional business, 21^st century entrepreneurs are shaping job markets, redefining work, and encouraging adaptability and entrepreneurial thinking. This paper examines the skills of 21^st century entrepreneurs in terms of challenges, opportunities, and growth strategies, enabling them to develop their workplaces and align with the country’s development guidelines.