Journal of Academic Research and Innovation in Social Science Review

Effectiveness of the performance evaluation according to the work development agreement (Performance Agreement: PA) of Pak Kret Municipality teachers, Nonthaburi Province

Sureeluk Buddeewong — 2025-02-25

This research has the research objectives (1) To study the effectiveness of the performance evaluation according to the work development agreement (Performance Agreement: PA) of Pak Kret Municipality teachers, Nonthaburi Province. And (2) To compare the effectiveness of the evaluation of the performance of the work development agreement (Performance Agreement: PA) of the teachers of Pak Kret Municipality, Nonthaburi Province, classified by personal factors. The sample group used in this research was 83 municipal teachers under Pak Kret Municipality. After the researcher has collected and analyzed the data according to the research objectives found that The effectiveness of the performance evaluation according to the work development agreement (Performance Agreement: PA) of the teachers of Pak Kret Municipality, Nonthaburi Province, in general and in each aspect It was found that all 4 aspects were at a high level as well. They were ranked from highest to lowest in terms of average value as follows: In terms of personal and professional development, the average score was 4.22. Next is the aspect of developing student outcomes and the aspect of promoting and supporting learning management, with an average score of 4.16. and in terms of learning management, the average score was 4.11, respectively. Hypothesis test results 1) To study the efficiency level of performance evaluation according to the work development agreement (Performance Agreement: PA) of Pak Kret Municipality teachers, Nonthaburi Province. It was found that the overall level was at a high level. The average is 4.15. When considering each aspect, it was found that all four aspects were at a high level. Sort by average from highest to lowest as follows: In terms of personal and professional development, the average score was 4.22. Next is the aspect of developing student outcomes and the aspect of promoting and supporting learning management, with an average score of 4.16. and in terms of learning management, the average score was 4.11, respectively. 2) To compare the means of the effectiveness of the performance evaluation according to the work development agreement (Performance Agreement: PA) of Pak Kret Municipality teachers, Nonthaburi Province. classified by personal factors. found that Teachers working in different educational institutions resulted in the effectiveness of performance evaluation according to the work development agreement (Performance Agreement: PA) of teachers of Pak Kret Municipality, Nonthaburi Province, which was significantly different at the 0.05 level. As for other variables Including gender, age, education level, job position, academic qualification, and length of employment (years). No effect on effectiveness of the performance evaluation according to the work development agreement (Performance Agreement: PA) of Pak Kret Municipality teachers, Nonthaburi Province.

Digital Leadership of School Administrators in Nong Kung Sri District, Kalasin Primary Educational Service Area Office 2

Panporn Chakluat — 2025-02-25

This research aimed to study 1) the digital leadership of school administrators in Nong Kung Sri District, Kalasin Primary Educational Service Area Office 2, and 2) compare the digital leadership of school administrators in Nong Kung Sri District, Kalasin Primary Educational Service Area Office 2, classified by gender, education level, and work experience. The sample consisted of 181 school administrators and teachers in schools in Nong Kung Sri District, Kalasin Primary Educational Service Area Office 2, in the academic year 2024. The sample size was determined using the Krejci and Morgan tables. The research instrument was a 5-level rating scale questionnaire with a reliability of 0.812. The statistics used for analysis were frequency, percentage, mean, standard deviation, and data analysis. Hypothesis testing was performed using the T-Test and F-Test. The results of the study were as follows: 1. The digital leadership of school administrators in Nong Kung Sri District, Kalasin Primary Educational Service Area Office 2, is at a high level overall. When considering each aspect, it was found that the aspect with the highest average value was digital communication, followed by creation, and the aspect with the lowest average value was digital vision. 2. The results of the comparative analysis of the digital leadership of school administrators in Nong Kung Sri District, Kalasin Primary Educational Service Area Office 2, classified by gender, education level, and work experience, overall, found that school administrators and teachers with different genders, education levels, and work experience did not differ in their opinions on the digital leadership of school administrators in Nong Kung Sri District, Kalasin Primary Educational Service Area Office 2.

The Good Governance on Desirable Organization for People in Khlong Luang Town Municipality, Khlong Luang District, Pathum Thani Province

Eksiri Niyomsilp — 2025-02-25

Research on Good Governance to become a Desirable Organization of the People in the Klong Luang Municipality The purpose of this study is to study the level and comparison of good management. In the Klong Luang Municipality area. Khlong Luang District, Pathum Thani Province to be an organization that is desirable to the people in the context of the governance of local government agencies. In providing services to the people in the area, the service users are allowed to express their opinions by answering questionnaires. The researcher conducted a survey based on a quantitative research scheme. The results of the study showed that most of the respondents were female, aged 25-35 years old, with a bachelor's degree, a private employee, and a monthly income of 20,000-30,000 baht. When examining each item, it is found that the clause with the highest average value, the rule of law is at a high level, and the clause with the lowest average value, the principle of transparency, is at a low level. However, There are suggestions for improving the agency, especially in the area of transparency by presenting information that should be disclosed for public relations on the Internet. It is important to spread it to the public.

The Correlation of Trust, Satisfaction, Commitment and Loyalty to a University’s Curriculum

Ladda Vatjanasaregagul — 2025-02-25

This research’s objective is study relationship marketing by compute the correlation of trust, satisfaction, commitment and loyalty of students to curriculum. The questionnaire composed of four parts which relate to the content of trust, satisfaction, commitment and loyalty which compute each part’s reliability. Population are 7,339 students of Valaya Alongkorn Rajabhat University in 2003. Sample size is 500 students which using portion method. Questionnaires were distribution to every facuty and the 323 questionnaires were returned. The correlation was use for data analysis the relationships of trust, satisfaction commitment and loyalty. The results of this study concluded that there is a positive relationship of trust, satisfaction, commitment and loyalty. Based on the results from this study, administrators of this university can achieve the goal of enhancing student loyalty by developing key customer relationship attributes: trust, satisfaction and commitment. Attention to these important factors will lead to significantly improved competitive advantage in education services.

Opinions of the Royal Thai Air Force Headquarters of the Strategic Plan

Pathompong Phuangphet — 2025-02-25

This research aimed to study opinions of the Royal Thai Air Force Headquarters of the strategic plan. It was the quantitative research. The sample group Personnel under the Royal Thai Air Force Headquarters was 210 people. Tool for collected data was a set of questionnaire Statistics used in data analysis were frequency, percentage, mean, standard deviation and statistic used for hypothesis testing were t-test, One-Way ANOVA, Fisher's Least Significant Difference (LSD) at the statistically significance level of 0.05. The results found that opinions of the Royal Thai Air Force Headquarters of the strategic plan overall, at a high level. And the results of testing the research hypotheses found that different ages, ranks, and educational levels have different opinions on the strategic plan of the Royal Thai Air Force. Air Force personnel in every aspect are different at the statistically significance level of 0.05.

Political Patterns and Factors on Advertising in the Community Radio Media: Case Study of a Community Radio Station in the Eastern Region

Pramahawiset Kantadhommo — 2025-02-25

This research aims to study 3 main issues: studying the form of hidden advertising; Study of factors affecting the determination of hidden advertising and a study of politics in the administrative process of a community radio station in the eastern region. Using historical qualitative research methods. Data collection by studying documents oral history interview In-depth interview from specific key informants that uses a semi-structured interview guide as a tool and analyzing broadcast data from listening to various programs on the station, then triangulating the data. The results of the study found that A form of hidden advertising involves running a program where the program host inserts the content of the program. As for the factors that determine hidden advertising, it was found to be a benefit factor where the programmer does not receive compensation from the station. But were given the opportunity to seek out informal sponsors. There is a limit on the number of ad items. and receiving other benefits from the listening public While studying politics in the administrative process It was found that this station uses a kinship-style management process.

The Adminustration Applying Good Governance of Administrators in Mueangnakhonratchasima District Under the Secondary Educational Service Area Office Nakhonratchasima

On-Anong Baojan — 2025-02-25

This research aimed to 1) study the administration according to the principles of good governance of school administrators in Mueang Nakhon Ratchasima District, Nakhon Ratchasima Secondary Educational Service Area Office, and 2) compare the administration according to the principles of good governance of school administrators in Mueang Nakhon Ratchasima District, Nakhon Ratchasima Secondary Educational Service Area Office, classified by educational qualifications, work experience, and school size. The sample group consisted of 284 school administrators and teachers in Mueang Nakhon Ratchasima District, Nakhon Ratchasima Secondary Educational Service Area Office. The sample size was determined using the Krejci and Morgan tables. The research instrument was a questionnaire consisting of 2 sections with a reliability value of 0.892. The statistics used for analysis were number, percentage, mean, standard deviation, and data analysis. Hypothesis testing was done using the t-test and F-test. The results of the study were as follows : 1. The administration according to the principles of good governance of school administrators in Mueang Nakhon Ratchasima District, under the Office of the Secondary Education Service Area, Nakhon Ratchasima, is at a high level overall. When considering each aspect, it was found that the aspect with the highest average value was the rule of law, followed by the principle of participation, and the aspect with the lowest average value was the principle of value. 2. Comparative analysis of school administration according to the principles of good governance of school administrators classified by educational qualifications, work experience, and size of the school. Overall, it was found that school administrators and teachers with different educational qualifications, work experience, and size of the school had no different opinions on school administration according to the principles of good governance.

Purchasing Intention of Green Products for the Environment of Rajabhat Universities’ Instractors, Employees and Students

Ladda Vatjanasaregagul — 2025-02-25

The purpose of this research were study the factors and causal development of the intention to buy green products for the environment from staffs and students of Valaya Alongkorn Rajabhat University under the Royal Patronageof His Majesty the King. The population in this study was 7,935 people, classified as 380 lecturers, 216 staff, and 7339 students in 2023, with sampling determined according to a ratio of 20 times the observed variables of 16 variables, so the sample was equal to 320 people. It is equal to 0.837-0.868, which is greater than 0.70. The results was showed that environmental knowledge had a direct influence on environmental concern (DE = 0.85, Significant: 0.05), environmental knowledge had an indirect influence on purchase intention (IE = 0.23, significant: 0.05), consumer cognitive efficiency had a direct influence on purchase intention (DE = 0.27, significant: 0.05), and the environmental concern prediction coefficient was 82%, and the green purchase intention prediction coefficient was 81%.