Potential Management of Community Enterprise Groups: Case Study of the Silk Weaving Group at Ban Sang Village, No. 6 Bueng Nakhon Sub - District, Thawatchaburi District, Roi Et Province

Abstract

Objectives of this research were: 1. To study the management potential of community enterprise groups, 2. To analyse problems and obstacles in managing community enterprise groups, and 3. To propose suggesting ways to solve problems and obstacles in managing potential community enterprise groups. By this research method, data were analyzed  through qualitative research using in-depth interviewing key informants  groups, consisted of 8  groups: 1) the president of the enterprise group, 2) the vice president of the enterprise group, 3) secretaries, 4) production department, 5) marketing department,6) members of the enterprise group, and 7) community development officers. The results of the study of the management potential of the Ban Sang Community Enterprise Group were found that the group president and members of the enterprise group were always adapting to keep up with the situation. thus, resulting in smooth work with Know how to adapt in order to approach those things, so that success will be achieved as intended for both leaders and followers. Issues, problems and obstacles in the management potential of the Ban Sang community enterprise group was found that most of the problems were due to the lack of members coming to work in the group. And the problem of the spread of COVID-19 and the issue of ways to solve problems and obstacles in managing community enterprise groups was found that there should be a meeting to brainstorm ideas. exchange of knowledge, help each other solve problems that arise. in order to be able to operate efficiently.