The Correlation of Trust, Satisfaction, Commitment and Loyalty to a University’s Curriculum
Keywords:
Trust, Satisfaction, Committeemen, LoyaltyAbstract
This research’s objective is study relationship marketing by compute the correlation of trust, satisfaction, commitment and loyalty of students to curriculum. The questionnaire composed of four parts which relate to the content of trust, satisfaction, commitment and loyalty which compute each part’s reliability. Population are 7,339 students of Valaya Alongkorn Rajabhat University in 2003. Sample size is 500 students which using portion method. Questionnaires were distribution to every facuty and the 323 questionnaires were returned. The correlation was use for data analysis the relationships of trust, satisfaction commitment and loyalty. The results of this study concluded that there is a positive relationship of trust, satisfaction, commitment and loyalty. Based on the results from this study, administrators of this university can achieve the goal of enhancing student loyalty by developing key customer relationship attributes: trust, satisfaction and commitment. Attention to these important factors will lead to significantly improved competitive advantage in education services.
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