Business Administration and Economics Review

Influence of Employee Competency, Organizational Culture and Job Satisfaction on Employee Performance in Private Companies in Bangkok

Phetcharat Jinnupong — 2025-12-22

This research aimed to study the factors affecting employee performance in private companies in Bangkok. Specifically, it investigated 1) employee competency, organizational culture, and job satisfaction as key factors that can affect employee performance; 2) the concepts and theories related to employee competency, organizational culture, job satisfaction, and employee performance; and 3) the influence and interplay of employee competency, organizational culture, and job satisfaction on employee performance and on each other. The research sample consisted of 300 employees from private companies in Bangkok. The research instrument was a questionnaire, and data were analyzed using confirmatory factor analysis and structural equation modeling techniques. The findings revealed that the structural equation model was consistent with the empirical data, with the goodness-of-fit indices for both models being at an acceptable level, indicating the high quality of the model. The results showed that employee competency had a positive effect on organizational culture, with an influence size of 0.297, which was statistically significant at the 0.001 level. Employee competency also positively affected job satisfaction, with an influence size of 0.190, which was statistically significant at the 0.001 level. Organizational culture positively affected employee performance, with an influence size of 0.746, which was statistically significant at the 0.001 level. Finally, job satisfaction had a positive effect on employee performance, with an influence size of 0.196, which was statistically significant at the 0.001 level.

STUDY ON THE IMPACT OF PREFERENTIAL TAX ON NEW ENERGY VEHICLE PURCHASE ON CONSUMERS' PURCHASE INTENTION - USING CONSUMERS' GREEN PERCEIVED VALUE AS AN INTERMEDIARY VARIABLE

Kunyu Yang — 2025-12-22

This quantitative study explores the influence mechanism of China's purchase tax reduction policy for New Energy Vehicles (NEVs) on consumers' purchase intention. It analyzes the policy's impact on consumers' green perceived value and purchase intention to reveal the policy's actual effect and pathways. In June 2023, three ministries issued the "Announcement on the Continuation and Optimization of the New Energy Vehicle Purchase Tax Policy." While existing research often focuses on macro-level policy outcomes, the micro-level effects on individual consumers remain less clear. This study selects the preferential tax policy as the independent variable, purchase intention as the dependent variable, and green perceived value as the mediating variable. The research questions are: 1) To what extent does the preferential tax affect purchase intention? 2) How does it affect purchase intention?

Using questionnaire surveys and regression analysis, the study finds the preferential tax policy significantly positively impacts consumers' purchase intention, with green perceived value playing a partial mediating role. Based on these conclusions, suggestions are offered for policy and marketing to promote NEV market development. This study holds theoretical and practical significance for understanding consumer decision-making mechanisms regarding NEVs.

Development of an Information System for Online Document Approval at Hatyai University

Santad Promtan — 2025-12-22

This research aims 1) to develop an information system for online document approval at Hatyai University 2) To evaluate the efficiency and user satisfaction of the online document approval information system of Hatyai University. The study was conducted following the System Development Life Cycle (SDLC) process, resulting in the information system, which facilitates document storage and approval through an electronic platform.

The research findings indicate that personnel can use the information system for document storage and approval anytime and anywhere through the electronic platform. The system's performance was evaluated at a very good level (M = 4.62, S.D = 0.50), while user satisfaction was rated at a very good level (M = 4.52, S.D = 0.57)

Four Variations of A Grounded Theory Study In Thailand: A Non-Systematic Literature Review

Paratchanun Charoenarpornwattana — 2025-12-22

This study examined Grounded Theory (GT) research projects conducted in Thailand. The study focused on three major issues related to the GT research method: (1) Specification of the variation of the GT method selected for application in the research project; (2) Specification of the use of literature according to the variation of GT method selected; and (3) Specification of the coding process according to the variation of GT method selected. A non-systematic literature review was employed to address these issues. Purposive and convenience sampling were used to select twenty GT research articles published in Thai Citation Index (TCI) journals. The study found that none of the twenty projects studied complied appropriately with all three issues. Sixty percent of the projects studied did not specify any of the issues. Twenty-five percent of the projects studied specified issue number 1, while only five percent specified issue number 2 and forty percent specified issue number 3. Only 15 percent of the projects studied were able to specify the coding process that matched the requirements of the GT variation selected. These findings led to the recommendation that Thai researchers planning to conduct GT research projects should thoroughly study the method before conducting such research.

The marketing mix factors for online shopping via the 7-Eleven delivery application of CP All Public Company Limited under the new normal lifestyle in Thailand

Saowalak Jaiban — 2025-12-22

Abstract

The research aims to study: 1) the general information of consumers, 2) the level of opinions on the marketing mix, and 3) the factors affecting the marketing mix in online shopping through the 7-Eleven delivery application under the new normal lifestyle. A survey research methodology was employed, collecting data from a sample of 400 consumers using a questionnaire. The data was analyzed using descriptive statistics, Independent T-Test, and One Way ANOVA.

The research findings revealed that: 1) the majority of consumers are female, aged between 21 and 29 years, with a bachelor's degree, and have an income ranging from 10,001 to 20,000 Baht; 2) consumers' overall opinions on the marketing mix were at a high level (𝑥̅=4.07); and 3) personal factors that affect the marketing mix indicated that gender affects the marketing mix in terms of product, distribution channels, and promotion. Age impacts the marketing mix concerning product, promotion, personal factors, and physical attributes. Educational level affects the marketing mix in terms of product, price, promotion, personal factors, physical attributes, and processes. Income significantly impacts the marketing mix in terms of distribution and personal factors at the 0.05 level of significance.

A Study on Factors Affecting Job Burnout Among Generation Y Employees In Amata City Industrial Estate, Chonburi Province

ชุติรัตน์ โตหมื่นไวย — 2025-12-22

This study aims to 1) examine the factors influencing burnout levels among Generation Y employees in Amata City Industrial Estate, Chonburi Province, 2) compare the burnout, and 3) analyze the influence of these factors on burnout. A quantitative research approach was employed, with a sample of 400 employees aged 24–44 years. Data was collected using a questionnaire and analyzed using statistical methods, including frequency, percentage, mean, standard deviation, t-test, F-test, Pearson’s correlation coefficient, and regression analysis. The findings indicated that the overall level of factors influencing burnout was high (mean = 3.91). The key contributing factors were the organizational environment, opportunities for skill development, and work-life balance. Education level significantly affected burnout, whereas gender, marital status, job position, years of employment, income, and industry type showed no significant differences. The correlation analysis revealed that the organizational environment had a low positive correlation with burnout (r = .016), while compensation, workload, work-life balance, skill development opportunities and job security exhibited low negative correlations. Regression analysis demonstrated that environmental factors collectively explained 90% of burnout variance with statistical significance at the 0.01 level. However, these factors did not have a significant direct influence on burnout.

Challenges and opportunities in Thai rice exports to China: A case study of Infotax Survey Partnership Limited

YI YAO — 2025-12-22

The objectives of this research were: 1) To examine and analyze the detailed value chain activities involved in Infotax Survey Partnership Limited’s rice export operations to the Chinese market. 2) To identify specific challenges faced by Infotax Survey Partnership Limited in its rice export processes and interactions with stakeholders within the export value chain. 3) To propose targeted value chain optimization strategies aimed at enhancing Infotax Survey Partnership Limited’s competitive advantages in the Chinese market.

The study utilized in-depth interviews with a sample group of five respondents who worked at Infotax Survey Partnership Limited. The results of the study indicate the following key findings: (1) Most respondents were male and held positions as business owners or managers in logistics, quality control, and sales, with experience ranging from 8 to over 20 years. (2) Key factors for a successful export operation include effective quality control and timely documentation, which encompasses the Letter of Intent (LOI), Full Corporate Offer (FCO), Full Corporate Agreement (FCA), and various types of Letters of Credit (LC), including Standby Letters of Credit (SBLC) and Red Cross Letters of Credit (RXLC). (3) Challenges such as quality assurance issues, logistical disruptions, port congestion, limited sub-port capacity, and compliance with evolving international and Chinese regulations were identified. (4) Rice exporters are focusing on maintaining competitive pricing, utilizing innovative processing techniques, offering flexible packaging options, and ensuring the availability of high-quality rice, such as parboiled rice, to meet consumer demand while enhancing logistics networks to reduce transportation costs and time. (5) The future focus should be on adopting innovative processing technologies to improve product quality, optimizing logistical networks to minimize transportation time and costs, and further strengthening quality control while expanding buyer relationships. These efforts are expected to reinforce competitive advantages in the Chinese market.

FACTORS AFFECTING THE DECISION TO USE THE BANGKOK-PATTAYA VAN SERVICE AT THE MINIBUS STATION (CHATUCHAK)

Pornthip Kaewsathit — 2025-12-22

This research aims to study the factors influencing the decision to use passenger van services on the Bangkok–Pattaya route, specifically at the Small Bus Terminal (Chatuchak). The study focuses on demographic factors and logistics activity factors, including: 1) pricing, 2) marketing promotion, 3) the vans used for service, and 4) ticket distribution channels. This is a quantitative research study, using a sample group of 400 individuals who use the passenger van services on the Bangkok–Pattaya route (at the Small Bus Terminal, Chatuchak). Data were analyzed using statistical software, employing methods such as mean, percentage, standard deviation, one-way analysis of variance (One-Way ANOVA or F-test), and multiple regression analysis.

The research results found that 1. Most of the 400 respondents were aged 12-26 years, 165 people, or 41.2 percent, were students, 122 people, or 30.5 percent, and had an income of less than 15,000 baht, 165 people, or 41.2 percent. 2. Factors related to logistics activities affecting the decision to use the Bangkok-Pattaya van service, with 2 factors: 1. Marketing promotion, with a Sig. value of 0.01. 2. Vans used, with a Sig. value of 0.00.

Recommendations: 1. To obtain more in-depth and comprehensive information on various issues, it is recommended to include a study of users at other transport stations, such as Mo Chit (intercity bus terminal) and Ekkamai, which are major transport hubs with continuous passenger traffic. 2. In future studies, other types of vehicles should also be considered, such as intercity buses and coaches. There are several companies providing passenger transport services between Bangkok and Pattaya. This would allow for a broader comparison and more extensive data, which can be used by operators and relevant agencies to further develop and improve services.

A COMPARATIVE ANALYSIS OF FACTORS INFLUENCING THE USE OF THAILAND POST SERVICES AMONG GENERATIONS X, Y, AND Z IN PATHUM THANI PROVINCE

yuwapong Tangyee — 2025-12-22

This research is intended to study the comparison of factors affecting the selection of transportation services. Thai Postal Company: Case Study GEN X,Y and Z in Pathum Thani Province By studying demographic factors and logistical activity factors 1) transportation duration 2) customer service 3) product safety and 4) providing service tracking information This research is a quantitative research. By using a sample of 400 people, namely users Services of the Thai Postal Company GEN X,Y and Z in Pathum Thani Province. By analyzing data using computer programs, the statistics used in data analysis include mean, percentage, standard deviation, one-way variance analysis (One-Way ANOVA) or F-test and analysis of multiple regression equations (Multiple Region).

The results show that 188 female samples were female, 47% were in the age range between 26-44 years, 233 people accounted for 58.2 percent and employed 190 company employees, representing 47.5 percent. Logistics activity factors affecting the selection of transportation services for GEN Thai Postal Company X,Y and Z in Pathum Thani Province Statistical significance at the level of .05 is 3 items to 1) in terms of transportation. Affecting the choice of services GEN X has a Sig value. Equal to .040 2) Product safety Affects the choice of service GEN Y has a Sig value. Equal to .010 and 3) Providing service tracking information affects the choice of services GEN Z has a Sig value. Equal to .001 by customer service factors Does not affect the choice of service to both GEN X, Y and Z

The Influence of Transformational Leadership on the Job Performance of Academic Personnel in Private Universities in Bangkok and Metropolitan Areas

Krittapakhin Mingsopa — 2025-12-22

Abstract

The objectives of this study were to: 1) study the transformational leadership of administrators in private universities in Bangkok and metropolitan areas, 2) study the job performance of academic staff in private universities in Bangkok and metropolitan areas, and 3) investigate the influence of transformational leadership on the job performance of academic staff in private universities in Bangkok and metropolitan areas.. The sample group consisted of 400 academic staff members from private universities in Bangkok and metropolitan areas, selected by voluntary selection. The data collection tool was a questionnaire. The statistics used for data analysis included mean, standard deviation, t-test, one-way ANOVA and multiple regression analysis using the Enter method.

The results found that: 1) Transformational leadership factors of academic staff in private universities in Bangkok and metropolitan areas, both overall and in individual aspects, were at a high level. 2) Job performance efficiency factors of academic staff in private universities in Bangkok and metropolitan areas, both overall and in individual aspects, were at a high level. And 3) The prediction equation for the performance efficiency of academic staff consists of four transformational leadership variables: idealized influence (Q1_1), inspirational motivation (Q1_2), individualized consideration (Q1_3), and intellectual stimulation (Q1_4). These variables can predict performance efficiency of academic staff in private universities under the Ministry of Higher Education, Science, Research, and Innovation in the Bangkok Metropolitan Region by 57.00%.

A case study on the adaptation to the challenges of working from home among supportive staffs in a logistics industry in Chon Buri Province

Naphat Akhadetanant — 2025-12-22

This qualitative research aimed to investigate the characteristics and adaptation processes, as well as the challenges, faced by support staff at a logistics company in Chonburi province within the context of working from home due to the COVID-19 pandemic. A multiple case study approach was employed, involving 15 support staff members who were interviewed using a semi-structured format, and field notes were taken. The collected data were analyzed using qualitative content analysis. The findings revealed that the personnel adapted in various dimensions, including environment, technology, time management, and mindset. Factors influencing adaptation included organizational flexibility, technological readiness, performance evaluation systems, and internal communication. The main challenges identified were feelings of isolation, communication misunderstandings, work-life imbalance, as well as limitations in workspace and family understanding. This research highlights the importance of developing organizational policies that encompass social and psychological dimensions for working from home. It also suggests guidelines for promoting employee adaptation through appropriate support systems, flexible human resource management, and the creation of an organizational culture conducive to sustainable remote work

Development of a Training Curriculum to Enhance Service Excellence for Chinese Tourists in Four-Star Hotels in Bangkok

Paitoon Boonsri — 2025-12-22

This academic article aims to propose a training curriculum framework for four-star hotels to meet the service excellence expectations of Chinese tourists. The study employed documentary analysis and synthesis research based on a review of related literature, research studies, and contextual data both from Thailand and abroad. The findings indicate that providing services to Chinese tourists requires in-depth understanding of culture, language, technology, consumer behavior, and customer-specific service strategies. The proposed training curriculum should cover six key areas: (1) fundamental principles of service excellence for Chinese customers; (2) Chinese language for communication to enhance service quality; (3) the use of technology to elevate service excellence; (4) practical service skills tailored for Chinese customers; (5) transforming problems into customer satisfaction; and (6) service strategies to create impressive experiences for Chinese customers. The curriculum encompasses knowledge, skills, and attitudes of personnel in a systematic manner. The main recommendation is that four-star hotels should develop specialized training programs aligned with the characteristics of the target tourist segment, especially Chinese tourists, to enhance staff competencies in delivering professional service and creating lasting impressions that foster customer loyalty.

The Role of Extreme Sport Sponsorship in Brand Image and Its Impact on Brand Love

Warapon Dansiri — 2025-12-22

This research aims to examine the influence of Brand sponsorship, Brand-sport congruence, and Brand image on Brand love. Data were collected through an online questionnaire administered to a sample of 400 respondents. The study assessed the reliability of the questionnaire using Cronbach's alpha coefficient and analyzed the data using descriptive and inferential statistics. The findings revealed that brand sponsorship (β = 0.837, p < 0.001), brand-sport congruence (β = 0.837, p < 0.001), and brand image (β = 0.841, p < 0.001) exerted statistically significant positive effects on brand love at the 0.05 significance level. Therefore, brands sponsoring extreme sports should carefully select sports that demonstrate congruence with their brand equity to enhance brand image, which ultimately leads to the development of consumer brand love.

Profitability and Corporate Governance Affects the dividend payment efficiency of companies listed on the Stock Exchange of Thailand Index 100

Wichuda Somngam — 2025-12-22

This research article aims to examine the effects of profitability ratios and corporate governance on dividend payout efficiency among companies listed in the Stock Exchange of Thailand (SET), specifically within the SET 100 group. A quantitative research approach was employed using secondary data from 78 firms, comprising a total of 234 firm-year observations covering the period 2022–2024 (B.E. 2565–2567). The data were collected from annual reports, financial statements, Form 56-1 (Annual Information Disclosure), and the SETSMART database. Pearson’s correlation analysis and multiple regression analysis were used to test the hypotheses.

The empirical results reveal that profitability, measured by net profit margin and gross profit margin, together with corporate governance represented by the shareholding proportion of major shareholders, significantly influences dividend payout efficiency in terms of dividend payout ratio. In addition, earnings per share, net profit margin, and gross profit margin were found to affect dividend payout efficiency in terms of dividend yield. These findings highlight the pivotal role of profitability and corporate governance in determining dividend payout efficiency, particularly among SET 100 firms, which are characterized by high financial stability. Accordingly, dividend policy formulation should take into consideration both operational performance and governance structure to ensure long-term stability and sustainability of shareholder returns.

The impact of enterprise risk management on firm value of listed companies in the Stock Exchange of Thailand

Prisana Tangmutasawat — 2025-12-22

This study examines the impact of Enterprise Risk Management (ERM) on firm value of publicly listed companies in the Stock Exchange of Thailand, using a sample of 200 firm-year observations from 2020 to 2024. Multiple regression analysis indicates that ERM disclosure under the COSO-ERM 2017 framework is relatively high, reflecting firms’ awareness of risk management practices. However, ERM disclosure does not have a statistically significant effect on firm value when controlling for industry effects (B = -2.440, p = 0.093), suggesting that compliance-driven ERM reporting does not clearly reflect practical effectiveness or create financial value. In contrast, when industry effects are not controlled, ERM disclosure has a significant negative impact on firm value (B = -3.185, p = 0.039), highlighting the role of industry characteristics and business structure in market interpretation. Additional findings indicate that ROA has a positive and significant effect on firm value, whereas ROE has a small but significant negative effect. Firm size and leverage are not significant determinants. Differences across industries were observed, with technology firms exhibiting a positive effect on firm value, while resource-based firms show a significant negative effect.

This study supports both Agency Theory and Stakeholder Theory, suggesting that document-based ERM may only marginally reduce agency costs and does not directly enhance firm value. The findings provide empirical evidence to fill academic and practical gaps, demonstrating how risk management practices influence firm value and inform sustainable strategic decision-making in the Thai capital market.