Dansiri, W., Butta, J., Jantapaluek, N. and Trancharoen, C. (2025) “The Role of Extreme Sport Sponsorship in Brand Image and Its Impact on Brand Love”, Business Administration and Economics Review, 21(2), pp. 218–238. available at: https://so15.tci-thaijo.org/index.php/bae/article/view/2337 (accessed: 9 October 2026).