KATEMAYURANORADECHA, T. Online Consumer Behaviors and Marketing Mix (4E’s) Factors Affecting Decisions of Online Purchases on TikTok Application in the Bangkok Metropolitan Region. Business Administration and Economics Review, [S. l.], v. 22, n. 1, p. 63–73, 2026. Disponível em: https://so15.tci-thaijo.org/index.php/bae/article/view/2462. Acesso em: 7 oct. 2026.