Panyalikit Journal

The effect of corporate social responsibility on organizational citizenship behavior: evidence from hotel business in Guangxi, People's Republic of China

Jinwei Zhu — 2025-09-21

This research article aims to investigate the impact of corporate social responsibility (CSR) strategies on organizational citizenship behavior (OCB) among hotel employees, employing a quantitative research approach. The sample comprised 257 hotel employees in Liuzhou City, Guangxi Province, selected through stratified random sampling. Data were collected using structured questionnaires and analyzed using multiple regression analysis. The results indicated that hotel businesses implemented CSR at a high level across all five dimensions and that employees demonstrated a high level of OCB in all aspects. Hypothesis testing revealed that CSR had a significant positive effect on OCB (B = 0.314, p < 0.01), particularly in the dimensions of employee responsibility (B = 0.652, p < 0.01) and community responsibility (B = 0.470, p < 0.01). However, supplier responsibility showed a significant negative effect on OCB (B = -0.698, p < 0.01), while customer responsibility and environmental responsibility had no statistically significant effect (p > 0.05). These findings suggest that hotel entrepreneurs should prioritize the development of policies and strategies related to employee and community responsibilities in order to foster OCB within the hotel sector. Additionally, this study contributes to the existing body of knowledge by expanding the understanding of the relationship between CSR strategies and OCB in the hotel industry, a context where empirical research remains relatively limited.

Student Support System Management in School Under The Secondary Educational Service Area Office Nonthaburi

Prawin Kaewduangsaeng — 2025-09-21

This Article aimed to study (1) the problems in the implementation of the student support system in the school under the Secondary Educational Service Area Office Nonthaburi. (2) the student support system management in the school under The Secondary Educational Service Area Office Nonthaburi. The samples were 17 school directors, 255 teachers and 45 education personnel in schools, making a total of 317 samples. They were randomly selected by stratified sampling. The research tool was a questionnaire. The reliability coefficient of 0.96. The data was analyzed by percentage, Mean, standard deviation were also used to analyze the collected data.

The research results were found as follows;

The problems in the implementation of the student support system is at the highest level overall (= 4.72, S.D.= 0.385) When considering each aspect, it is found to be at the highest level in every aspect, which are ranked from highest to lowest average values as follows: knowing students individually, preventing and solving problems, promoting and developing students, screening students, and referring students, respectively.
The management of student support system is at the highest level overall (= 4.74, S.D.= 0.399) as an operational model that has been established for use in promoting, developing, preventing, and solving student problems. It has been improved and developed in the process and steps of the student care system to be more efficient by adding a process for organizing activities that focus specifically on at-risk students and students with problems in preventing and solving problems. The eight activities include; 1) Caring activities 2) Consulting activities 3) Teamwork activities 4) Creative brainstorming activities 5) Activities to promote the democratic regime with the King as head of state 6) Activities to strengthen morality and ethics 7) Activities to build immunity against drug threats 8) Digital media literacy activities.

The Relationship Between Academic Leadership of School Administrators and the Development of Internal Quality Assurance Work in Educational Institutions, Educational Quality Development Network, Saraphi District 1, Chiang Mai Primary Educational Service Area Office 4

Thidarad Lachan — 2025-09-21

This research aimed to: (1) study the academic leadership of school administrators. (2) study the development of internal quality assurance. and (3) examine the relationship between academic leadership of school administrators and the development of internal quality assurance in schools within the Saraphi District 1 Educational Quality Development Network, under the Chiang Mai Primary Educational Service Area Office 4. The sample consisted of 118 school administrators and teachers, determined using the Krejcie and Morgan sampling table and selected through stratified random sampling. The research instrument was a questionnaire. Data were analyzed using frequency, percentage, mean (), standard deviation (S.D.), and Pearson’s Product-Moment Correlation Coefficient. The results revealed that:

This leadership was reflected in high performance across various areas, with curriculum and instruction management ranked the highest, followed by instructional supervision, teacher development, mission and strategy setting, and fostering a positive learning environment.
The development of internal quality assurance in schools within the educational quality development network was found to be at the highest level. When considered by specific components, the highest rating was given to the formulation of the school educational development plan, followed by the implementation of the school development plan, the preparation of the self-assessment report, the establishment of school educational standards, the monitoring of educational operations to ensure quality in accordance with the standards, and the internal evaluation and inspection of educational quality, respectively.
The academic leadership of school administrators has a positive correlation with the development of internal quality assurance in schools, which is at a moderate level. he academic leadership of school administrators has a positive correlation with the development of internal quality assurance in schools, which is at a moderate level.

The key finding from this research is that the academic leadership of school administrators plays a vital role in systematically and sustainably driving the development of internal quality assurance in schools. This can serve as a guideline for enhancing quality management in other schools to raise educational standards.

Factors Influencing Carbohydrate Counting Behavior among Working age People in the Central Region of Thailand

Natha Methabutsayathon — 2025-09-21

This research aimed to examine (1) the level of carbohydrate counting behavior among working age people, (2) the relationship between personal factors, carbohydrate counting literacy, disease prevention motivation, and social support with carbohydrate counting behavior of working age people, and (3) the factors influencing carbohydrate counting behavior of working age people. The research employed a cross-sectional survey design, using the concepts of health literacy, protection motivation theory, and social support theory as the research framework. The study area was the central region of Thailand. The sample consisted of 390 working age people selected through simple random sampling. The research instrument was a questionnaire covering personal factors, carbohydrate counting literacy, disease prevention motivation, social support, and carbohydrate counting behavior. Data were analyzed using descriptive statistics and inferential statistics. The results revealed that (1) the majority of working age people exhibited a low level of carbohydrate counting behavior (70.77%). (2) Personal factors, including gender, education level, and occupation, were significantly associated with carbohydrate counting behavior (p < 0.05). Carbohydrate counting literacy showed a strong positive correlation with carbohydrate counting behavior (r = 0.60, p < 0.01), while disease prevention motivation and social support demonstrated moderate positive correlations with carbohydrate counting behavior (r = 0.47 and 0.46, p < 0.01, respectively). (3) Personal factors, carbohydrate counting literacy, disease prevention motivation, and social support collectively explained 38.20% of the variance in carbohydrate counting behavior among working age people (Adjusted R² = 0.382).

The findings of this research revealed that working age people had a low level of carbohydrate counting behavior. Personal factors, including gender, educational level, occupation, carbohydrate counting literacy, disease prevention motivation and social support were found to be associated with and influential on carbohydrate counting behavior among working age people. This reflects the importance of managing and implementing dietary behavior modification processes with an emphasis on carbohydrate counting among working age people, which can contribute to reducing risk factors for non-communicable diseases (NCDs) and sustainably maintaining blood glucose control among diabetic patients in the population.

The Effects of Artificial Intelligence Innovation Application in Learning Process of Students in Liuzhou Polytechnic University, Guangxi Province, China

Qing Lin — 2025-09-21

This research is a quantitative study aimed at examining the impact of applying artificial intelligence (AI) in the learning process on the learning outcomes of students at Liuzhou Polytechnic University, Guangxi Province, People's Republic of China. The sample consisted of 673 students from the university, selected using a stratified random sampling technique. The research instrument was
a questionnaire on the impact of AI application in the learning process on students' learning outcomes. Data were analyzed using multiple regression analysis. The research findings revealed that all five variables representing AI application in the learning process—namely, (1) the use of AI platforms in teaching by instructors, (2) the application of AI in developing specialized skills, (3) the use of AI for homework and lesson review, (4) the use of AI in personalized learning, and (5) the application of AI in language learning—had statistically significant positive effects on students' learning outcomes at the .01 level. The variable with the greatest effect on learning outcomes was the use of AI platforms in teaching by instructors, followed by AI application in developing specialized skills, in homework and lesson review, and in personalized learning. The application of AI in language learning had the least effect among the five variables but still showed a statistically significant impact at the .01 level. The five independent variables could explain 75.1% of the variance in learning outcomes. The results of this study demonstrate the potential of integrating AI in the learning process to enhance learning outcomes. Furthermore, the findings provide guidance for educational institutions in planning and designing learning processes that incorporate AI to improve students’ learning outcomes.

Online Gaming Addiction in the Digital Age: Factors, Impacts, and the SFSC Model for Psychological Prevention and Intervention

Chetnipat Chitthihirunkul — 2025-09-21

This academic article aims to review literature and present an integrated conceptual framework concerning online gaming addiction in the digital age. The World Health Organization (WHO) recognizes this condition as a significant mental health issue. The article analyzes psychological factors, encompassing individual, familial-social, and digital environmental factors, which are crucial mechanisms driving this addictive behavior. Furthermore, it identifies impacts on time management, social roles, education, physical and mental health, as well as emotional instability, highlighting the increasing urgency of this issue due to high mobile phone and internet usage statistics among Thai children and youth. To address this challenge, the researcher proposes the "SFSC Model (Student, Family, School, Community)," a holistic framework for integrated psychological prevention and intervention. This model is of paramount importance in fostering sustainability by emphasizing the collaborative roles of students, families, schools, and communities in promoting mental well-being and balanced development. It thereby enables children and youth to utilize technology in a creative and safe manner, while effectively mitigating its negative consequences.