Journal of Organizational Innovation & Culture https://so15.tci-thaijo.org/index.php/JOIC en-US rungson.c@msu.ac.th (รองศาสตราจารย์ ดร.รังสรรค์ โฉมยา) joic@msu.ac.th (พักตร์วิไล จันทร์ลอย) Mon, 30 Jun 2025 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 A Study of Requirements on Virtual Learning Model for Higher Education https://so15.tci-thaijo.org/index.php/JOIC/article/view/997 <p>This research aimed: 1) to study the needs for virtual learning models in higher education, and 2) to propose a conceptual framework for virtual learning models in higher education. The research samples were 379 undergraduate students from Mahasarakham University, determined by Krejcie &amp; Morgan sample size formula. There were selected by accidental sampling method. A questionnaire was a research instrument consisting of quantitative and qualitative questions. Data analysis was conducted in the form of frequency and typological analysis. The results were explained in descriptive form. The research results revealed that: 1) the need of a virtual learning model for higher education based on online learning, the interaction between instructors and students not require physical presence in a real classroom, and various programs assist learning beyond the regular classroom, and 2) the conceptual framework of virtual learning models for higher education consists of two main interrelated factors were: 1) higher education learning and virtual learning, including virtual reality, synchronous learning/asynchronous learning, learning support software, and the ability to learn both online and offline, and 2) new era learning components, including collaborative learning, interactive learning, and technology. This conceptual framework can serve as a guideline for developing virtual learning in higher education to meet learners' needs and ensure sustainability in the future.</p> Siriporn Noiumkar, Ruethai Nimnoi, Ratanachote Thienmongkol Copyright (c) 2025 Journal of Organizational Innovation & Culture https://creativecommons.org/licenses/by-nd/4.0 https://so15.tci-thaijo.org/index.php/JOIC/article/view/997 Mon, 30 Jun 2025 00:00:00 +0700 Evaluation of Scholarship Support for Academic Service Projects, Mahasarakham University, During 2011 – 2023 https://so15.tci-thaijo.org/index.php/JOIC/article/view/1034 <p>This research has two primary objectives. The first is to analyze the outcomes of scholarship allocations for academic service projects. The second is to examine opinions regarding support for the academic service mission of Mahasarakham University. The research sample consisted of lecturers, researchers, and internal personnel who applied for scholarships for academic service projects. Data collection tools included questionnaires, and the data were analyzed using statistical methods such as percentages, averages, and standard deviations. Furthermore, documents and databases related to the scholarship allocation outcomes for academic service projects funded by national and university revenues from 2011 to 2023 were analyzed. The research findings are as follows:</p> <ol> <li>The analysis of the university's budget support revealed that the majority of academic service projects were new initiatives. The Faculty of Humanities and Social Sciences was the primary agency responsible for implementing these projects, with the Faculty of Accounting and Management serving as the most collaborative partner. The primary target area for project implementation was Maha Sarakham Province, with villages and communities being the most common locations for these activities. The groups most frequently involved were community members and villagers. The predominant issues addressed were related to community and social development, particularly in the areas of education and language skills, with the economic dimension being the most commonly pursued aspect of development.</li> <li>The results of opinion analysis on support for the university's academic service mission from the interpretation of the results It was found that overall and individual satisfaction was at a high level. Both in terms of funding for academic service projects and in terms of promoting project activities. When considering each item, it was found that the most satisfying item was the rapid and thorough dissemination of funding information from both internal and external funding sources. The lowest satisfaction is the amount of funds suitable for the scope of work. Lecturers and researchers have given additional comments on the most common problem, which is unclear policies. rule Conditions, scope, and operational guidelines should be clear.</li> <li>The results of opinion analysis on the service of the Division of Research Promotion and Academic Services. It was found that overall satisfaction was at a high level. When considered on a case-by-case basis, it was found that the service of the staff Satisfaction is at the highest level. In terms of service processes and facilities. There is a high level of satisfaction. When considering each item, it was found that the most satisfying item was to provide service with courtesy and friendliness, coordination and advice every time there is an error or problem. The lowest satisfaction is that there are enough and appropriate seats for visitors. Professors and researchers have suggested relocating departments or improving the working environment both internally and externally.</li> </ol> Watchaya Onnangyai Copyright (c) 2025 Journal of Organizational Innovation & Culture https://creativecommons.org/licenses/by-nd/4.0 https://so15.tci-thaijo.org/index.php/JOIC/article/view/1034 Mon, 30 Jun 2025 00:00:00 +0700 Influence of Role Overload and Workaholic on Resilience of Employees in an Automotive Industry Company: Job Stress As the Mediator https://so15.tci-thaijo.org/index.php/JOIC/article/view/1123 <p>The objectives of this research were to study the direct effect and indirect effect of role overload and workaholic on the resilience of employees in an automotive industry company with job stress as the mediator. The sample was 227 employees in an automotive industry company from simple random sampling. Data were collected by questionnaires. Statistical methods used for analysis were percentage, mean, standard deviation, Pearson's product-moment correlation coefficient, and analysis of direct and indirect influences with Bootstrapping.</p> <p>The research found that: the role overload and workaholic had the variance on resilience 33.27% and 55.40%, respectively; role overload and workaholic had direct effect on job stress of employees in an automotive industry company with statistically significant at .05 (.647 and .787); job stress had direct effect on resilience of employees in an automotive industry company with statistically significant at .05 (-.081 and -.092); and role overload and workaholic had indirect effect on resilience of employees in an automotive industry company with job stress as a the mediator with statistically significant at .05 (-.052 and -.072).</p> Ananyalak Puawisit, Thawan Nieamsup Copyright (c) 2025 Journal of Organizational Innovation & Culture https://creativecommons.org/licenses/by-nd/4.0 https://so15.tci-thaijo.org/index.php/JOIC/article/view/1123 Mon, 30 Jun 2025 00:00:00 +0700 Needs in Using Online Learning Resources Regarding Arts and Culture in Southern Thailand and the Malay Peninsula of the Students in the Three MOU Universities https://so15.tci-thaijo.org/index.php/JOIC/article/view/813 <p>This research aims to investigate and compare the needs regarding types, knowledge information, and characteristics of online learning media related to arts and culture in the South and the Siam-Malay Peninsula among students within the MOU network of three universities. The research methodology was divided into two parts: 1) Quantitative Research: Data was collected from a sample group comprising the undergraduate students at Prince of Songkla University Hat Yai Campus, Thaksin University Songkhla Campus, and Rajamangala University of Technology Srivijaya Songkhla Campus, with a total of 395 students. The sample size was determined using the Yamane Formula and selected through the Proportionate Stratified Random Sampling to ensure representation according to the population size within each category. Subsequently, the Simple Random Sampling was applied, where the students were selected without replacement until the specified sample size was achieved. Data was collected using a questionnaire, with subsequent analysis employing frequency distribution, percentage, mean, and standard deviation. The study also compared the students’ needs for online learning media, across different categories including universities, genders, and year levels, by applying the F-values in a one-way analysis of variance. When statistically significant differences were detected at the .05 level, pairwise comparisons were conducted using the LSD method. 2) Qualitative Research: Data collection was performed with a sample group of 15 students from the MOU network of the aforementioned three universities. These participants were purposively selected from those with experience in using online learning media on the website NAAMCHOOP.COM, who consented to provide additional information via individual interviews within the questionnaire. The Simple Random Sampling method was employed using a non-replacement lottery approach for each university, until a group of five performants from each institution was achieved Semi-structured interviews were used as the data collection instrument, and the collected data was analyzed using content analysis techniques.</p> <p>The finding revealed that: 1) students exhibited a strong desire to utilize online learning media focusing on arts and culture in the South and the Siam-Malay Peninsula, showing a strong need across all aspects with the highest demand for the characteristics of online learning media. 2) When comparing the level of need for media use across different universities, students from Thaksin University, Songkhla Campus, demonstrated the highest need. Moreover, it was found that students in different universities and with different genders had significantly different needs. When considering needs in specific aspects, the students were found to have significantly different needs regarding types of media and knowledge but no significant difference was found in their needs of online learning media characteristics. The findings revealed students’ needs of knowledge about traditions and rituals, with a preference for social media platforms that are accessible at all times with multilingual options. These findings serve as valuable insights for developing media plans, particularly for publication on the Naamchoop.com website operated by the Self-Access Learning Center of the Faculty of Liberal Arts at Prince of Songkla University, guiding future initiatives. </p> Janya Heetkeaw Copyright (c) 2025 Journal of Organizational Innovation & Culture https://creativecommons.org/licenses/by-nd/4.0 https://so15.tci-thaijo.org/index.php/JOIC/article/view/813 Mon, 30 Jun 2025 00:00:00 +0700 Relationships between Guidelines on Material Administration and Performance for Personnel in Mahasarakham University https://so15.tci-thaijo.org/index.php/JOIC/article/view/905 <p>This study aimed to investigate the association between Mahasarakham University staff performance and parcel management. A sample of 400 individuals was selected from the population that is, the 3,489 employees of Mahasarakham University from which data were gathered<br />for the study. As a research tool, the rating scale, an estimation scale opinion questionnaire, and baseline sampling were all employed. Data were collected from 189 questionnaires. The percentage, mean, and standard deviation statistics were employed in the data analysis.<br />Both multiple regression and multiple correlation analyses. The findings demonstrated a strong correlation between Mahasarakham University staff performance and parcel management. A statistically significant connection was found (p &lt; 0.05).</p> Kankanit Harnvongsa Copyright (c) 2025 Journal of Organizational Innovation & Culture https://creativecommons.org/licenses/by-nd/4.0 https://so15.tci-thaijo.org/index.php/JOIC/article/view/905 Mon, 30 Jun 2025 00:00:00 +0700 Smart Supply Chain Management in Thai Universities https://so15.tci-thaijo.org/index.php/JOIC/article/view/1064 <p>An academic manuscript entitled Smart Supply Chain Management in Thai Universities is significant in higher education. The researcher discovered relevant articles based on the results of the literature review. smart supply chain management in Thai Universities is separated into four levels that include Fragmented supply chains, connected supply chains, coordinated supply chains, and Integrated supply chains. An important thing at each level is the progression. An intelligent supply chain seeks to transition from fragmentation to integration by utilizing technology, data, and cooperative methods to improve customer happiness, boost efficiency, and provide a competitive edge. In order to optimize various aspects of smart supply chain process, including advanced analytics and predictive insights, real-time visibility and tracking, automation and robotics, supplier collaboration and integration, risk management, and resilience able to take advantage of smart supply chain, universities must leverage the smart supply chain. To expedite the Thai Universities' management processes, effective and capable of making the right choices, provide value for educational establishments, and deliver outcomes that satisfy end users who are graduates and complete research or other finished products. for educational establishments to comply with their vision, mission, strategic plans, and government action plan to achieve objectives. smart supply chain management in Thai Universities aimed to support the Thai universities.</p> Artaphon Chansamut Copyright (c) 2025 Journal of Organizational Innovation & Culture https://creativecommons.org/licenses/by-nd/4.0 https://so15.tci-thaijo.org/index.php/JOIC/article/view/1064 Mon, 30 Jun 2025 00:00:00 +0700 The Development of Learning Activities Based on Reflective Thinking and Peer Scaffolding for Undergraduate Students in a Course of Study “Learning Development for Elementary Students”, Roi - Et Rajabhat University https://so15.tci-thaijo.org/index.php/JOIC/article/view/320 <p>This research aims to: 1) develop learning activities based on reflective thinking and peer scaffolding for undergraduate students in the "Learning Development for Elementary Students" course, and 2) study the results of implementing these learning activities. The target group consisted of 28 undergraduate students in the Faculty of Education at Roi-Et Rajabhat University. The research tools included the developed learning activities, a learning log, and a satisfaction questionnaire. Data were analyzed using mean, standard deviation, and content analysis. The findings were as follows: 1) The developed learning activities consisted of 7 components and a 4-step process: introduction to the lesson, knowledge construction, peer scaffolding, and a summary with reflective thinking. The overall appropriateness of the activities was evaluated at a high level by experts. 2) The content analysis of learning logs revealed that the activities developed students' reflective thinking skills, including the organization of ideas, analysis, and consideration of problem-solving approaches. The peer scaffolding process involved skills such as discussion, offering suggestions, and providing encouragement. The results also showed that students gained an understanding of child nature and could design activities to promote or solve developmental problems for elementary-level children. Furthermore, the undergraduate students reported the highest level of satisfaction with the learning activities.</p> Umaporn Waiyarat, Permporn Summart, Wichit Thiradachochai, Kochaporn Numnaphol Copyright (c) 2025 Journal of Organizational Innovation & Culture https://creativecommons.org/licenses/by-nd/4.0 https://so15.tci-thaijo.org/index.php/JOIC/article/view/320 Mon, 30 Jun 2025 00:00:00 +0700